On September 12, the 14th international conference «Data Center Forum» was held in Moscow on the territory of the multifunctional platform Digital October. During his speech in the framework of the business program of the event, CEO of 3data Ilya Khala announced the launch of the franchise.
3data is developing a network of commercial data centers, for the first time in Russia implementing the concept of "data Centers within walking distance" - the location of data centers of maximum proximity to customers in the business districts of the Moscow region. According to Ilya Khala, over 10 years of work in the capital market, the company has accumulated great expertise in the creation, operation and provision of data center services and is ready to replicate its solutions, given the increased demand for data center infrastructure in other regions of the country.
Over the years, a full-fledged partner ecosystem has been formed around 3data. "Franchise data center" will be another format of the 3data partner program and a platform for digital development of advanced regions.
The main advantages of the 3data franchise for partners from other cities will be connection to the sales funnel and access to Federal network customers. Having rich experience in the market of data centers, the company is able to provide resource savings and quality assurance in the creation and operation of the data Center, to provide a single high level of service to customers. The constant expansion of the range of services will increase ARPU and together with the popularity of the brand will become a competitive advantage for franchisees.
Ilya Khala stressed that the company will not just "sell" the franchise, but will build a full-fledged partnership with franchisees. As a network of data centers with a premium level of service, 3data is ready to provide partners within the franchise with the necessary business tools, as well as provide support for business processes, helping to achieve a positive result in the context of a particular project.
«We regularly receive requests from customers from other cities. After analyzing the possible options for regional development, we came to the conclusion that the franchise is the most promising format for our country. We are ready to provide comprehensive support to our future franchisees and help partners to saturate the local market with successful projects», Ilya Khala said during his speech.
At the moment, a pilot project in the franchise format is already being implemented in the Moscow region. The further plan of 3data is to increase the number of projects in different cities of Russia.